While I was going through an article I came across something pretty interesting and downright funny actually.
Anybody who does or has done SEO work in the past will know the importance of backlinks and their keyword anchortext. I was always of the opinion that it did matter, but not to a really large extent. The article mentioned above really opened some eyes - MINE.
Lots and lots of pages that have content which require .pdf support, will also give you a link to download Adobe Acrobat Reader for Free... The line will usually look like this: Click Here to Download Adobe reader for Free!
The funny thing is that, these pages (who put this link on their websites) are unconsciously optimizing the Adobe download page for keywords they are not interested in.
But now, if you search for "click here" in Google, The first result that pops up is the Adobe download page.
The same observation for the keyword "here" - Again, Adobe's #1. And all this, even though "click here" & "here" are not mentioned in the Page Title and Meta tags....
Kinda makes you think about how important content is right?? Makes no sense to me right now. All I want are backlinks!!
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