While Bajaj and Hero Honda continue to fight for market share, Honda Motorcyle and Scooters, is making inroads into the Indian market and may ultimately eat into Bajaj Auto's market, as it readies to capture the fast growing urban market.
Bajaj Auto has a new rival in making, as Honda Motorcycle and Scooters. is all set to take on the Pulsar brand on the premium segment front, a segment where nearest rival Hero Honda is absent, which now plans to focus on the rural and new urban markets.
Though Honda has not witnessed stellar sales last fiscal, it managed to sell only 520,000 bikes. Its newly launched 150 cc Unicorn Dazzler is sure shot completion to Bajaj and add to this another 250 cc premium bike, which is in the pipeline.
Although Honda Motorcycle and Scooters will be focusing on the biking segment with a new zeal, scooters will still continue to play a crucial role in the company's portfolio.
With a sales target 800,000 units this year, together Hero Honda and Honda Motorcycle plan to reign on the Indian two wheelers industry.
*Source - NDTV Profit
No comments:
Post a Comment